International markets

Germany | India DFIC India | South Africa | Maghreb / MENA | References

Focus markets at a glance

In the era of globalization the efficient development of international markets is as incommensurable as global sourcing. We advise German and foreign companies in cross-border business development, from internationalization strategy through to implementation, for example as project completion. DFIC combines a broad experience as consultant in the markets with the management and strategy consulting in order to support companies in the design of their internationalization process. We have particularly pronounced market experience in Germany, India, South Africa and in the Maghreb region.

Internationalisierung Tal Mahal

Germany

DFIC – Your partner for cross-border business with Germany

DFIC specialized in cross-border business between German and foreign companies in the environment and energy sectors.

Market analyses, market entry and development strategies, partner profiling and identification, co-operation structuring and financing consultancy represent the main focus of our consulting activities.

Strategic approach and success-oriented implementation from concept to contract signature - all the required expertise and services from one source. DFIC’s first-hand knowledge of the relevant German market segments as well as our experience with international partners worldwide makes this possible.

India

Internationalisierung Indien

With its subsidiary in Kolkata DFIC can support its customers in the Indian market very effective. See also Internationality and References India.

India needs far more energy than it is currently producing. Almost a tenth of current electricity demand remains today uncovered in India, while economy and population continue to grow. At the same time the Indian energy sector is a great burden on the climate and environment. About two-thirds of the electricity comes from fossil fuels, especially coal. Much of the power plants is also outdated, inefficient and expels a disproportionate quantity of greenhouse gases and other pollutants. To close the yawning energy gap and to enable climate-friendly growth, the new Indian government started to invest much more in renewable energy: By 2022, biomass, solar and wind power should produce additional 175,000 MW of electricity. In this context chances are good for German and other European companies to place their products and services in the fields of renewable energy and energy efficiency on the Indian market.

South Africa

A market for energy transition companies in the field of energy efficiency

1. Political and Energy Policy Framework

The political situation in South Africa has stabilised, following the replacement of long term president Zuma trough the economically very experienced Ramaphosa in the beginning of 2018.

The political situation in South Africa has stabilised following the replacement of long-standing President Zuma by Ramaphosa at the beginning of 2018. Ramaphosa is very experienced in the economy and has set himself the task of mobilising billions of foreign investments.
South Africa’s economy urgently needs these impulses, as hardly any growth can be recorded at present. GDP increases remained below 2% since 2014 and were only 1.3% in 2017 (see World Bank 2018). Not least in order to counter the downward spiral of low growth, rising debt and few jobs, South Africa is now increasingly relying on private sector investment especially in the energy sector.

Energy policy is currently marked by the abandoning of an economically unreasonable 9600 MW nuclear power plant. Furthermore, South Africa’s expansion plan (IRP), which was presented in the summer of 2018, increasingly focuses on renewable energies, while traditionally the country was based on coal as the most important source of energy. According to the IRP, by 2030, 34,000 MW of coal (46%); 7,958 MW of solar PV (10%); 11,442 MW of wind (15%); 11,930 MW of gas (16%) and 600 MW of solar heat (CSP) will have been installed.

The permanent and drastic rise in electricity prices since the energy crisis in 2008 has led to considerable efforts in the area of energy saving. In this regard, South African government has established effective promotion instruments both for the private sector and for local authorities.

2. Chances

South Africa is seen as an attractive market for climate change mitigation technologies by all western investors. A multitude of promotion and financing programmes have been activated or are currently being planned.

German-South African energy cooperation consists on the one hand of the "German-South African Energy Partnership", which comprises not only policy dialogue but also projects with BMWI funds. On the other hand, development cooperation with the South African-German Energy Programme (SAGEN) and the BMU with the Climate Support Programme (CSP) should also be mentioned. KfW and DEG are also involved in the energy sector with large investment sums.

Furthermore, the Nationally Appropriate Mitigation Actions (NAMAs), for example, offer additional concrete approaches to business opportunities. The NAMAs are concepts for climate protection measures in developing countries which are discussed in the context of the United Nations Framework Convention on Climate Change.One example is a NAMA facility that enables private sector investment in public sector energy efficiency projects through ESCos / energy savings contracting.

3. Energy efficiency

The energy intensity of the South African economy is relatively high. This is another reason why the government is pursuing ambitious goals with the “National Energy Efficiency Strategy”. Energy efficiency is to be improved by a total of 29% by 2030, and by as much as 35% in the commercial sector.

In 2018, DFIC prepared a study on the potential of energy efficiency technologies. A summary of the market study on energy efficiency can be read here.

According to the study, the most promising energy-saving technologies are:

  • LED / lighting systems
  • Trigeneration or combined cooling, heat and power (CCHP) and sewage gas power generation / biogas cogeneration
  • Drives and pumps: Especially in the water and waste water sector
  • Heating air conditioning and ventilation (HVAC).

North Africa / Maghreb

According to the Konrad Adenauer Foundation the region of the Arab Maghreb is a growing market of particular importance for German and European foreign and trade policies, on the one hand due to its geo-strategic position in the immediate vicinity of the European Union and on the other hand, due to its economic development potential. Targeted know-how transfer and experience set the potential of the region in value. Economic development and practical training are the key to a long-term perspective. Particularly in Morocco and Tunisia, they are the ultimate way to regional stability.

The renewable energy sector especially is interesting for European investors. Tunisia and Morocco are target countries for technical cooperation and subject to numerous measures

Training Tunis
Training Tunis

References

Germany

  • Advising numerous Irish companies for theit market entry in Germany market in the fields of energy and environment
  • Market study, entry concept and assistance for a foreign OEM for UV disinfection system
  • Identification of market partners for a foreign company in the field of landfill gas
  • Identification and initial contact with acquisition targets for a foreign company in the fields of waste management

International

  • Technology transfer for renewable energy in India
  • Concept, organization and implementation of numerous information events to promote the German technology for energy efficiency and renewable energy in India
  • Identification of projects and funding possibilities for delegations of German energy companies in India
  • Operative support for international market entry in the fields of measurement technology
  • Finance consultancy for the involvement of German companies abroad in the fields of RE since 2013
  • International marketing concept and support of market entry for German laser measurement technology
  • Internationalization concept and internationalization workshop for a public educational institution in North-Rhine-Westphalia
  • Moderation, concept development and business plan for the creation of an international joint company in the fields of energy and water
  • Business development for the German water industry in Jordan (PPP)
  • Support of the German „Water Initiative NRW“ for the acquisition of projects in Romania
  • Identification, address and mediation of potential Romanian clients and partners for German participants to the fair APA EXPO
  • Market study as preparation for the market entry on the US market of a new laser-assisted gas monitoring technology
  • Realization of the country profile „Renewable energies in France“ for the promotion of German renewable energies on foreign markets
  • Worldwide market study for services in the field of metering and billing, evaluation and recommendations for a market entry
  • Market study and conference on the topic „Invest in Renewable Energy in East Africa“

International Business Forum
International Business Forum

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